2009 | Belgium | Bruxelles | Loro Piana Showroom

Loro Piana is internationally recognised for its high standards of craftsmanship and quality. For six generations it has been active in the production of fabrics made from rare and precious raw materials. The showroom is the place for previews, where industry professionals (who may be shop owners or buyers) choose new collections and then offer them to their customers. The aim is to make the space versatile and suitable for multiple functions: an operational space exhibition and demonstration space. The desired atmosphere must suggest the soft quality of Loro Piana garments, research into fabrics and colours, precious materials, wool and cashmere. For the lighting of the showroom, a system of lighting fixtures was specially designed and later put into production by iGuzzini “Light Shed”, with a battery of low-voltage halogen lamps, adjustable, with symmetrical and asymmetrical optics. The lamps, installed suspended or recessed installed on the wall or ceiling, produce homogeneous and diffused light, without shadows, with controlled illuminance values on both vertical and horizontal planes. horizontal planes. A very important technical parameter in retail is the colour rendering index. The higher it is, the better the visual rendering of colours to
as they appear in daylight.

Photo courtesy:
Piero Castiglioni