Viktor & Rolf is the brand of Dutch designers Viktor Horsting and Rolf Snoeren. Art, theatre and fashion in a single label. They chose Milan for the world’s first single-brand store. Designed by architect Siebe Tettero, the building is unique in that it is “upside down”: the ceiling becomes the floor, the crystal chandelier rises from the floor, the arches, columns and all the traditional architectural and furnishing elements are developed in reverse. The architectural lighting design follows the architectural concept, using chandeliers and wall lights specially made to be installed upside down for diffuse lighting, and recessed luminaires to accentuate the columns and architectural elements. Light is an extremely important factor not only for aesthetic and functional reasons but also as a real marketing tool, maximising its communicative potential. The retail lighting design of shop windows plays a fundamental role, as it is the most direct and immediate relationship with the public. Light dialogues and interacts with the perception and behaviour of customers, who are guided, attracted and seduced by the objects on display. Light dialogues and interacts with the perception and behaviour of customers, who are guided, attracted and seduced by the objects on display. The architect of light has designed many showroom projects such as Jil Sander, Iris, Frette, Loro Piana, …
Orsay Museum where architecture became a big lighting device, the reflections of light bulbs with walls and ceilings create a uniform light without shadows. Groups of projectors in Grassi Palace recall a small football field. Here was born a new type of lighting device. Reflector lamps and articulated support gives life at the "Cestello". Spasa na Krovi is a perfection of Mantova project. Light beams aggregation allow the device size reduction and the dispersion light control.