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Italy | Milan | Viktor & Rolf Showroom

Viktor & Rolf is the brand of Dutch designers Viktor Horsting and Rolf Snoeren. Art, theatre and fashion in a single label. They chose Milan for the world’s first single-brand store. Designed by architect Siebe Tettero, the building is unique in that it is “upside down”: the ceiling becomes the floor, the crystal chandelier rises from the floor, the arches, columns and all the traditional architectural and furnishing elements are developed in reverse. The architectural lighting design follows the architectural concept, using chandeliers and wall lights specially made to be installed upside down for diffuse lighting, and recessed luminaires to accentuate the columns and architectural elements. Light is an extremely important factor not only for aesthetic and functional reasons but also as a real marketing tool, maximising its communicative potential. The retail lighting design of shop windows plays a fundamental role, as it is the most direct and immediate relationship with the public. Light dialogues and interacts with the perception and behaviour of customers, who are guided, attracted and seduced by the objects on display. Light dialogues and interacts with the perception and behaviour of customers, who are guided, attracted and seduced by the objects on display. The architect of light has designed many showroom projects such as Jil Sander, Iris, Frette, Loro Piana, …


Project:
Lighting Design Piero Castiglioni

Collaborations:
CLS Architects

Photo Courtesy:
CLS Architects

Year:
2004


Other Projects

Orsay Museum where architecture became a big lighting device, the reflections of light bulbs with walls and ceilings create a uniform light without shadows. Groups of projectors in Grassi Palace recall a small football field. Here was born a new type of lighting device. Reflector lamps and articulated support gives life at the "Cestello". Spasa na Krovi is a perfection of Mantova project. Light beams aggregation allow the device size reduction and the dispersion light control.

Detail of the lighting system used
View of the ceiling glass windows with lighting
Outdoor spaces with architectural lighting
A night view of the illuminated building
View of the rooms and the exhibition path
Deputies with the lighting used
View of the complex with night lighting
The stage of the Teatro Comunale of Florence
The works of art inside the illuminated Papal Stables
The Last Supper by Leonardo da Vinci with the lighting used
Full view of the illuminated theater
Full view of the Cultural Center building
One of the rooms with the works on display and the lighting fixtures
Overall view of the Banca Lombarda building in Brescia
Overall view of the central courtyard of the service center
Detail of the illuminated facade of the Dior building
Front view of the Lingotto building in Turin
Front view of the main entrance facade
View from the outside of the building and the facades
Front view of the staircase of Santa Maria del Monte
Overall view of the concert hall
The illuminated hall of the Poldi Pezzoli Museum
Exterior view of the museum building
View of the museum from the water
Front view of the Il Sole 24 Ore Seat building
The lighting fixtures installed on the ceiling
Overall view of a room with ceiling lights
Another central view of the illuminated hall of Palazzo Marino
The historic center of Siena illuminated
The lighting of the Salone delle Feste at the Quirinale
The illuminated waiting canopies
Entrance to the exhibition set up of Gianni Versace
Front view of the windows of the picture gallery
Il Porto Antico di Genova in una vista notturna
Detail of the lighting of the internal courtyard
Night view of the outline of the city of Mantua
Illuminated night view of the entrance courtyard
Night view of Malba - Costantini Foundation illuminated
Overall view of the Hall
Central view of the illuminated Galleria Vittorio Emanuele
The night lighting of the Sanctuary
Night view of the Italcementi Research Center
Night view of Porta Nuova Garibaldi Repubblica complex
St. Petersburg Spasa na Krovi outdoor lighting - master
Venice Grassi Palace outdoor night view- master
Museo d'Orsay Paris frontal view - master
Detail of the lighting system used
View of the ceiling glass windows with lighting
Outdoor spaces with architectural lighting
A night view of the illuminated building
View of the rooms and the exhibition path
Deputies with the lighting used
View of the complex with night lighting
The stage of the Teatro Comunale of Florence
The works of art inside the illuminated Papal Stables
The Last Supper by Leonardo da Vinci with the lighting used
Full view of the illuminated theater
Full view of the Cultural Center building
One of the rooms with the works on display and the lighting fixtures
Overall view of the Banca Lombarda building in Brescia
Overall view of the central courtyard of the service center
Detail of the illuminated facade of the Dior building
Front view of the Lingotto building in Turin
Front view of the main entrance facade
View from the outside of the building and the facades
Front view of the staircase of Santa Maria del Monte
Overall view of the concert hall
The illuminated hall of the Poldi Pezzoli Museum
Exterior view of the museum building
View of the museum from the water
Front view of the Il Sole 24 Ore Seat building
The lighting fixtures installed on the ceiling
Overall view of a room with ceiling lights
Another central view of the illuminated hall of Palazzo Marino
The historic center of Siena illuminated
The lighting of the Salone delle Feste at the Quirinale
The illuminated waiting canopies
Entrance to the exhibition set up of Gianni Versace
Front view of the windows of the picture gallery
Il Porto Antico di Genova in una vista notturna
Detail of the lighting of the internal courtyard
Night view of the outline of the city of Mantua
Illuminated night view of the entrance courtyard
Night view of Malba - Costantini Foundation illuminated
Overall view of the Hall
Central view of the illuminated Galleria Vittorio Emanuele
The night lighting of the Sanctuary
Night view of the Italcementi Research Center
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