HOME / Master/ Piero Castiglioni Works / Japan | Tokyo | Christian Dior Couture | Bijoux

Japan | Tokyo | Christian Dior Couture | Bijoux

Designed by Pritzker Prize laureates SANAA, the Dior store is located on Tokyo’s Omotesando avenue. “The boutique embodies a lofty, contemporary atmosphere, while still maintaining the feminine and glamorous aesthetic that reflects the traditional elegance of the house of Dior,” said a statement from the brand. The desire to give great prominence to the Dior collections, as in a museum setting, led to the decision to use a system of luminaires, hidden from view, recessed in a sloping groove in the ceiling. Equipped with very low-voltage halogen lamps, these luminaires provide direct light for the clothes and objects on display, making them the absolute protagonists of the space, highlighted by very high illuminance values. A new concept of a building conceived as a manifesto is experimented with: the façade is marked by colour variations both during the day and at night, the interior is characterised by the use of black and white lacquer, metal and black stone for the floors. The relationship between project lighting and architecture is fundamental. The lighting, which is always integrated into the architecture, indicates the various uses and products by changing the colour of the fluorescent tubes in the different ranges of Kelvin degrees available (6000 for the façade, 4200 in the common areas) and by using the light of the halogen spots (3050 K) on the goods on display to ensure maximum colour rendering. Light is an extremely important factor not only for aesthetic and functional reasons but also as a real marketing tool, maximising its communicative potential. The lighting of shop windows plays a fundamental role, as it is the most direct and immediate relationship with the public. Light dialogues and interacts with the perception and behaviour of customers, who are guided, attracted and seduced by the objects on display. Retail lighting design is another project area that involves the Via Presolana studio for lighting shop windows and showrooms, such as the unique Viktor & Rolf Showroom project.


Project:
Lighting Design Piero Castiglioni

Collaborations:
Dior Architecture

Photo Courtesy:
Giovanna Olgiati

Year:
2003


Other Projects

Orsay Museum where architecture became a big lighting device, the reflections of light bulbs with walls and ceilings create a uniform light without shadows. Groups of projectors in Grassi Palace recall a small football field. Here was born a new type of lighting device. Reflector lamps and articulated support gives life at the "Cestello". Spasa na Krovi is a perfection of Mantova project. Light beams aggregation allow the device size reduction and the dispersion light control.

Detail of the lighting system used
View of the ceiling glass windows with lighting
Outdoor spaces with architectural lighting
A night view of the illuminated building
View of the rooms and the exhibition path
Deputies with the lighting used
View of the complex with night lighting
The stage of the Teatro Comunale of Florence
The works of art inside the illuminated Papal Stables
The Last Supper by Leonardo da Vinci with the lighting used
Full view of the illuminated theater
Full view of the Cultural Center building
One of the rooms with the works on display and the lighting fixtures
Overall view of the Banca Lombarda building in Brescia
Overall view of the central courtyard of the service center
Front view of the Lingotto building in Turin
Front view of the main entrance facade
View from the outside of the building and the facades
Front view of the staircase of Santa Maria del Monte
Overall view of the concert hall
The illuminated hall of the Poldi Pezzoli Museum
Exterior view of the museum building
View of the museum from the water
Front view of the Il Sole 24 Ore Seat building
The lighting fixtures installed on the ceiling
Viktor & Rolf Showroom inside the showroom
Overall view of a room with ceiling lights
Another central view of the illuminated hall of Palazzo Marino
The historic center of Siena illuminated
The lighting of the Salone delle Feste at the Quirinale
The illuminated waiting canopies
Entrance to the exhibition set up of Gianni Versace
Front view of the windows of the picture gallery
Il Porto Antico di Genova in una vista notturna
Detail of the lighting of the internal courtyard
Night view of the outline of the city of Mantua
Illuminated night view of the entrance courtyard
Night view of Malba - Costantini Foundation illuminated
Overall view of the Hall
Central view of the illuminated Galleria Vittorio Emanuele
The night lighting of the Sanctuary
Night view of the Italcementi Research Center
Night view of Porta Nuova Garibaldi Repubblica complex
St. Petersburg Spasa na Krovi outdoor lighting - master
Venice Grassi Palace outdoor night view- master
Museo d'Orsay Paris frontal view - master
Detail of the lighting system used
View of the ceiling glass windows with lighting
Outdoor spaces with architectural lighting
A night view of the illuminated building
View of the rooms and the exhibition path
Deputies with the lighting used
View of the complex with night lighting
The stage of the Teatro Comunale of Florence
The works of art inside the illuminated Papal Stables
The Last Supper by Leonardo da Vinci with the lighting used
Full view of the illuminated theater
Full view of the Cultural Center building
One of the rooms with the works on display and the lighting fixtures
Overall view of the Banca Lombarda building in Brescia
Overall view of the central courtyard of the service center
Front view of the Lingotto building in Turin
Front view of the main entrance facade
View from the outside of the building and the facades
Front view of the staircase of Santa Maria del Monte
Overall view of the concert hall
The illuminated hall of the Poldi Pezzoli Museum
Exterior view of the museum building
View of the museum from the water
Front view of the Il Sole 24 Ore Seat building
The lighting fixtures installed on the ceiling
Viktor & Rolf Showroom inside the showroom
Overall view of a room with ceiling lights
Another central view of the illuminated hall of Palazzo Marino
The historic center of Siena illuminated
The lighting of the Salone delle Feste at the Quirinale
The illuminated waiting canopies
Entrance to the exhibition set up of Gianni Versace
Front view of the windows of the picture gallery
Il Porto Antico di Genova in una vista notturna
Detail of the lighting of the internal courtyard
Night view of the outline of the city of Mantua
Illuminated night view of the entrance courtyard
Night view of Malba - Costantini Foundation illuminated
Overall view of the Hall
Central view of the illuminated Galleria Vittorio Emanuele
The night lighting of the Sanctuary
Night view of the Italcementi Research Center
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